International Business Game - REACTIK

REACTIK is a game which aims at testing the knowledge of the players in strategy of company through a game of simulation.

It is also a competition with 3 of our partner universities during a day :

• K H Leuven, Belgique
• HELMO, Belgique
• Laurea University, Finlande

The educational objective :

The East to make you discover in a playful way the relations which exist in a company between the traffic of the physical streams and the information on one hand, the industrial and commercial performances on the other hand. REACTIK also allows to show that by taking the appropriate capacities, it is possible to reduce the waiting times and to delete the operations which do not add added value.

The context of the game :

In a world where the tourism and the journeys know a fast expansion, the market of the cardboard suitcases represents an important economic stake. Four companies, a French, a Finn, and two Belgians, are engaged a merciless competition for the conquest of the world, but they meet difficulties to export.
At first because the export requires capital (offices, cool of loung,, advertising, etc.).
Then, because to export, it is necessary to be able to deliver quickly, what is far from being the case at the moment.
Finally, the market of the cardboard suitcases being widely subjected to the effects of the fashion, it is necessary to be capable of throwing new collections for the short periods.

The game took place on a whole day and continuously on May 14th from 8:00 am till 5:00 pm

Sophie Terrier and Pablo Ugalde